This story was updated at 4:45 p.m. EST
MOUNTAIN VIEW, CALIF. -- Google and X PRIZE officials unveiled nine new privately funded teams today that will compete for $30 million in the Google Lunar X PRIZE challenge, a race to the moon.
"It's not just a new mission," said Peter Diamandis, Chairman and CEO of the X PRIZE Foundation, during the announcement here at Google's headquarters. "It's a new way of doing business."
The new teams join the Isle of Man-based Odyssey Moon team that was the first group to take up the challenge.
Google co-founder Sergey Brin said he was amazed that so many competitors had signed up so soon after the prize's announcement.
"I was floored," Brin told the team members and reporters who attended the press conference. "We had no such expectation."
Brin credited Google's participation to conversation he had had with Diamandis and mutual friend and Silicon Valley entrepreneur-turned-rocket builder, Elon Musk, the founder of SpaceX.
Large companies often invest money in entertainment ventures or sponsor competitions and competitors in events like boat races, Brin said. But those ventures are limited in their purpose.
"We should be doing new kinds of things as companies," Brin said. "If we're going to sponsoring things it should be for discoveries."
The Google Lunar X PRIZE Cup organizers also announced their partnership with Space Florida, a group vested in drawing the Sunshine State onto the commercial spaceflight map. Voted into creation in 2006, the local organization is offering launch site services and $2 million in extra prize money to the winning team if they blast off from Florida.
"The folks at Space Florida are really offering to enhance the prize purse at a significant level," Brett Alexander, executive director of space prizes for the X PRIZE Foundation, told SPACE.com. "It lowers the bar and makes it easier for teams to compete."
Steve Kohler, Space Florida president, said that launching a commercial spacecraft to the moon from Florida would add to the state's rich spaceflight history as home to Cape Canaveral Air Force Station and NASA's Kennedy Space Center.
"Florida's long been recognized as a preeminent leader in any activity that involves our exploration of the moon," Kohler said. "Part of our effort as a state and as an organization is to continue that legacy. We believe [this competition] will allow the state to become a future hub for commercial projects."
According to Google Lunar X PRIZE rules, 90 percent of a winning team's funding must come from the private sector to qualify for a piece of $30 million in total prize money.
The first team to land their robot on the moon and complete a gauntlet of tasks with it by Dec. 31, 2012, will snatch the $20 million grand prize. In 2013, the first-place purse drops to $15 million and will expire on Dec. 31, 2014.
The second team to achieve lunar victory by 2014 will take $5 million in prize money, and another $5 million is on the table for difficult bonus objectives. Such challenges include moving a robot an extra 1,600 feet (500 meters), photographing man-made objects on the moon such as the Apollo 11 flag and surviving more than two weeks in frigid lunar darkness.
On top of the potential to win $25 million with a single launch, Alexander explained that Space Florida's extra funding is quite an incentive — especially to a number of teams aiming for a 2009 or 2010 launch.
"A million dollars is not trivial to any one of these teams, let alone two million dollars," Alexander said. "I definitely think somebody's going to make it and I think it's going to happen earlier than we expect."
Bring it on
Odyssey Moon, a team based out of Europe's Isle of Man, was announced as the first competitor in December 2007. The group is hopeful their "MoonOne (M-1)" spacecraft will take the grand prize.
The nine new teams officially drafted into the competition today have submitted lengthy applications and $1,000 deposits.
"To have 10 teams now, so early on, is incredible and great," Alexander said, noting that the 1996 to 2004 Ansari X PRIZE for suborbital spaceflight took years — not a few months — to attract as many teams. "We thought it would take longer for people to organize and get entered into this competition."
"The fact that there are this many teams [competing] does give us some confidence that someone should be able to prevail at the end of the day," Kohler said of the numbers, which he explained will inevitably grow before the Dec. 31, 2010, application cutoff.
The new competitors include: